long-lasting color with stunning shine

controlled hair with Loma Fiber Putty

Introducing Loma Texture and Finishing Spray

This product is ultra-rich and thick in consistency and will coat your hair with less product than your average shampoo

Say goodbye to frizz and hello to beautifully defined curls that last all day long

Milk Shake Icy Blond Conditioner Size:33.8 oz long-lasting color with stunning shineThe milk_shake icy blond conditioner is designed specifically for blond hair, particularly very light blond or platinum blond hair. The unique black pigment in this conditioner from the milk_shake icy blond range imparts subtle ash tones to enhance the color of blond hair. It helps to maintain grey or silver tones and effectively neutralizes any yellow or brassy undertones in blond hair. This conditioner is ideal for individuals with very light blond