it is built for the man who turns every fall into fuel

all sales are final

Inspired by Memento Mori—the Medieval practice of reflecting on one’s mortality—the symbol of the skull reminds us to live life to its fullest

This country was not handed to anyone

MATERIALSoft Full-Grain Leather (Coffee Brown)

Inception Automatic - Red Shift Engraving:With Engraving it is built for theSHAPED DIFFERENT. ON PURPOSE. Most watches sit on your wrist. This one sits in your head. Octagonal case. Integrated bracelet. A machined V pattern cut into the dial that shifts and pulls with every change in light. It doesn't look like anything else out there. That's not an accident. That's the point. The Inception Auto was built for the ones who see angles where other people see walls. Who don't wait for a blueprint because they are the blueprint.