The model endured because it addressed a real need: comfort without compromise

Le colorway Resin refuse la saturation

The New Balance 550 left the basketball court in the 2000s to become a staple of urban fashion

Sneakerheads who reject noise immediately recognize why JJJJound only releases pairs they would wear themselves

les œillets se dénudent en caoutchouc brut

New Balance 650R Aimé Leon Dore White Navy Bestseller The model endured because itThe New Balance 650R has existed since the 1980s as a forgotten basketball model. Aim Leon Dore revived it in 2020: the New York based brand rebuilt it without gimmicks. The 650R then found a real audience among collectors who reject hype machines. This White Navy colorway is its most balanced version. Leather and synthetic upper. Predominantly white on the upper, navy on the overlays and tongue. Durable rubber sole. The thick proportions of the 650R